Content Strategy

How Squarespace 6 Mobile Sites Will Make Your Life Easier

Squarespace on mobile and desktop websitesAs the Internet becomes available on a greater number of screens, the necessity to develop mobile versions of our websites has introduced even more complexity to web publishing. A full 8.5% of the world's Internet traffic is now mobile. Squarespace 6 mobile sites will be nothing short of amazing because they'll look great on any screen without extra effort on your part. Take a peak at Squarespace 6 and the future of mobile websites in this week's post.

Squarespace 6 and Responsive Design

Squarespace 6 utilizes responsive design, a progressive development approach where the content and presentation of the website change automatically based on the device being used. You won't have to build different mobile versions of your website for each device. Squarespace will adjust seemlessly to look great across computers, tablets and smartphones alike. This cuts down on time and effort for you, and improves the experience for your visitors.

Squarespace on Desktops, Tablets, and Smartphones

Let's take a look at responsive design in action. Below are three screenshots from the same URL, a blog post on ContentScientists.com, my Squarespace 6 beta site. Each screenshot is taken from a different device: a laptop, an iPad, and an iPhone. Notice how the content automatically changes to fit the device. This is responsive design in action, and why Squarespace 6 mobile sites will be amazing.

Squarespace 6 on a Laptop:

Squarespace 6 on a laptop/desktop

Squarespace 6 on an iPad:

Squarespace Six on an iPad screen

Squarespace 6 on an iPhone:

Squarespace 6 on an iPhone screen

Each device displays the content brilliantly, and with no additional effort on my part. I love responsive design, and I can't wait for Squarespace 6 and mobile sites powered by it. Hats off to the template designers at Squarespace!

Squarespace 6 is still in beta, but as you can see from the screenshots, the new platform is well on its way. This level of sophistication shows that the Squarespace development team is aiming for perfection with Squarespace 6. 

What do you think of the screenshots from ContentScientists.com and Squarespace 6? What questions do you have about Squarespace mobile sites on v5 and/or Squarespace 6? Let's chat mobile in the comments.

Squarespace 6 Update from Founder and CEO Anthony Casalena

Squarespace 6 UpdateIf you've been looking for an official update on Squarespace 6, look no further. Friend and Squarespace designer Jason Barone tweeted last week a link to a post on the Squarespace Developer Forum by Squarespace Founder and CEO Anthony Casalena. Since the dev forums aren't exactly seen by everyone, I thought you might like to see some of the highlights.

Squarespace Founder Anthony Casalena Speaks on Squarespace 6

In his update, Casalena goes into the progress of Squarespace 6, the ongoing beta efforts, and a response to those looking for a date when they'd close the beta and release Squarespace 6. Here are some of the highlights.

Do you have a schedule for the beta ending?

No. We will know when it is ready when we see the right level of customer responses and we are internally proud of it. [...] Squarespace 6 is not late either, it is simply still under development. - Anthony Casalena, Squarespace Founder/CEO

Should I wait for X (where X is a feature, Squarespace 6, or anything else)?

"No. Please do not. [...] For those of you following us for some time, we will always be the sort of company that attempts to release products of quality, and that naturally means things take more time for us." - Anthony Casalena

How's the beta going?

We're pleased with it so far. We've got a lot of invites out (though not as many as we hoped to have at this point), and are getting many more out shortly. - Anthony Casalena

Why is there a Squarespace 6 Beta? Why even talk about it?

The purpose of the Squarespace 6 beta is to help us test and prepare a monumental product release for public launch and get real customers into the R&D process. [...]

Squarespace 5 is an excellent platform, 6 will be even better, and we will continue to put all of our efforts into getting this right. - Anthony Casalena

How Will Customers Respond to the Squarespace 6 Update?

It's hard to say how customers will take the news that there remains no specific goal for when Squarespace 6 will be released. Personally, I think people just want to know where Squarespace is in the process. Customer experience is more about dialogue and acknowledgement than it is about a constant stream of new features.

Casalena's post will go a long way to contribute to that communication - I just wish he'd do it more often. On the topic of more frequent Squarespace 6 updates, Casalena says:

Squarespace has tens of thousands of customers. A percentage of them are waiting for Squarespace 6 [...] We will continue to publish to our blog and talk about things happening at the company -- because the topic you were looking for wasn't addressed in a particular post doesn't mean we don't care or it's off our radar, there are simply many things happening at once.

Here's where I think Casalena is a bit off. I can only imagine how much he has to be aware of as the Founder and CEO of the company, but if you look at all blog posts published on the Squarespace Blog in the last year, the most popular articles by far have been about either Squarespace 6, or new releases of Squarespace v5 features. As a scientist of web content, I put together this basic blog audit to demonstrate popularity of Squarespace's own blog by way of comments, links, and social media activty:

Popular Squarespace blog content

It looks like Squarespace 6 and new v5 features dominate what's popular on the Squarespace blog. I say give the people what they want.

What did you think about Squarespace founder and CEO Anthony Casalena's Squarespace 6 update? Are you content to wait for perfection or have you been putting of a big project(s) until Squarespace releases their next generation platform? Your thoughts are most welcome in the comments section below.

Share Your Squarespace Tips for New Business and Profit

Squarespace guest authors wantedSquarespace designers and developers: how would you like to get paid to share your knowledge while advertising your services? Turns out, my readers want to see more Squarespace design and code-related tips, but it's not something I can provide at scale. As a result, today I'm calling for guest authors within the Squarespace design community, and I'm willing to pay.

BigPictureWeb.com and the Squarespace Community

I didn't initially start this blog to cater to Squarespace users. At first it was more of a hodgepodge of Internet marketing tips. But over time, Squarespace users kept coming back looking to connect and for tips on the platform. At this point, nearly three-quarters of my vistors each month are looking for Squarespace tutorials, tips and content. 

Squarespace customers like BigPictureWeb.com

What Type of Squarespace Tips do People Want?

I'm a marketing guy by trade. I know enough code to be dangerous, and know enough about design to know I'm not really good at it (case in point: the modified stock image that intros this post). That said, when asked, the Squarespace community told me that they wanted to see more design tutorials and examples, as well as tips on how to implement code snippets on Squarespace.

Useful Squarespace blog content

Great. Squarespace podcasts and marketing/business tutorials are only somewhat useful, but it's the designer/developer tips that people really want.

So what do you do when you have over 6,000 monthly Squarespacers looking for content that you can't personally produce? You recruit!

Customers and Dollars for Squarespace Tutorials

In order to give the Squarespace readers what they want, I'm looking for Squarespace designers to contribute guest posts on this blog. In return, you'll receive three unique benefits for becoming an author on BigPictureWeb.com:

  1. Authors will receive monetary compensation for each blog post published
  2. Authors are allowed to plug their design services within each blog post published
  3. Top contributors will receive a featured listing in the Squarespace Designer Directory, worth between 50-100 clicks to your site each month from Squarespace customers looking for designers

Where else can you get paid to advertise, just for simply talking about projects and techniques you've already mastered? And just think of all the Squarespacers you'll be helping who read this blog. 

If you're interested, head on over to the sign-up form, and we'll be on our way to Squarespace design tip goodness together in no time. You get new customers and a little cash, I get content for my blog, and the Squarespace community gets new ideas and tips for their sites. What's not to love?

28 Marketing and Business Books to Read in 2012

A man reading business and marketing books.At the beginning of 2011, my friend and digital PR expert Arik Hanson posed a challenge on his blog: read a book every other week all year long. I took Arik up on his challenge, and discovered nearly thirty amazing marketing and business books this year in the process.

And now that I've gotten into the habit of regular reading, 2012 will be no different. Will you join me next year? Here's a few tips and 28 marketing and business books to encourage you to join me in the 2012 26 Book Challenge.

How to Read a Book Every Other Week

Getting through 26 books in a year doesn't just happen. It's the type of thing you have to plan for, both in terms of the time it will take and medium that will work best for you.

First, where do you find yourself having chunks of time where your brain isn't engaged? Nearly everyone has that half an hour or more per day where they're stuck in traffic, on the bus/train, walking on a treadmill, etc. 

Next, what's the best medium for you to consume books during this free time? Between good old-fashioned paper books, electronic books (e.g., Kindle) and audio books (e.g., Audible), there's a way for nearly everyone to find time in your existing schedule where you could be reading and learning new things. Personally, I listen to books via Audible to and from work during my half-hour commute. That alone is responsible for most of the books I read this year.

28 Marketing and Business Books to Read in 2012

Some folks read for pleasure or simply to escape. I use my reading time to get through books on marketing and business. If you're looking to take the 26 Book Challenge in 2012, consider some of the gems* I read this year (you can also read my ever-growing list of Internet marketing book reviews):

General Online Marketing and Marketing Books:

 Content Marketing, SEO, and Social Media Books:

Marketing and Business Psychology Books:

Personal Branding and Business Philosophy Books:

*Note: there are Amazon Affiliate links contained in this list. Please buy something to subsidize my own reading habit. :)

A Complete List of 2012 Marketing and Business Books

What do you think of the books on this list?  I need your help to figure out what's missing, what deserves to be there, and what people should avoid. What great marketing and business books can you recommend? Leave a suggestion (or a few) in the comments to help my readers and me as we set our sites on the 2012 26 Book Challenge. Be sure to also leave a comment if you plan on being a part of the challenge in 2012.

Image credit: Flickr