Small business owners like you and I don't have the time to spend all day on running our websites. We want something that's easy-to-use, something that is powerful enough to facilitate our small business marketing plan, and it has to look great.
Luckily, Squarespace fits the bill in all of those areas and more. I recently surveyed other Squarespace users asking them about the benefits of the highly polished content management system.
A Wordle.net tag cloud on benefits of Squarespace as identified by a customer survey.
Here are five major benefits of Squarespace for small businesses as identified by real customers.
1. Beauty of the Websites You can Create with Squarespace
The first and most impressive benefit of building a Squarespace website is the uniqueness and beauty of what you can create on the platform. Start with over two dozen templates, then modify in infinite directions using drag-and-drop tools. Web designers are able to modify every bit of code behind the scenes.
"It's good looking and easy to use. I have the ability to build and manage my website with no knowledge of HTML, CSS, etc."
2. It is the Most Robust Platform for the Money
You can do nearly anything with a Squarespace website, all for a reasonable monthly or annual price tag. Blogs, portfolios and ecommerce are all easily facilitated, and the depth of the platform is made clear by features such as responsive design built in to every template so you don't have to worry about a separate mobile website.
"I get compliments from others from my site, its flexible, and can do more than I am able to keep up with."
3. Customer Service is Terrific
Unlike all the free platforms out there, Squarespace is a paid-only web design platform. That means you get an award-winning 24/7 customer service team at your fingertips whenever you're feeling like you could use a little help. In my personal experience, it's uncommon to wait more than 15 minutes for a reply to any help ticket I've submitted.
"The customer service. HANDS DOWN. I always receive great service from the guys over there."
4. Simple to use Compared to Wordpress
With Squarespace, there's nothing to install and no updates to perform. All the templates are easily adjustable using the built-in WYSIWYG controls, and pages take minutes to build using Squarespace 6's new LayoutEngine page builder. Building a complete website is a snap, even compared to Wordpress.
"Ability to build and manage my website with no knowledge of HTML, CSS, etc."
5. You Can Rely on it to Work
You just can't bring a Squarespace website down. The reliable shared hosting means nothing will every prevent your website from running (not even a hurricane). This type of hosting on a Wordpress website would cost between $50-100/month.
"I love the fact that my site never goes down. I used to use WordPress and my web host took my site down constantly for alleged 'bad scripts.'"
As a small business owner, what do you look for in a website platform? What Squarespace benefits presented hear appeal to you, and what, if anything, do you feel the platform is lacking?
