Website Design

The Ultimate Guide to Squarespace Fonts

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You want your Squarespace website's to stand out from the rest of the Internet, and your choice of typography says a lot about you. Did you know there are now nearly 700 Squarespace fonts to choose from with your account, all at no extra charge? 

From websafe fonts, to Google Fonts, to the recently-announced Typekit Fonts, Squarespace now seamlessly integrates with all of the Internet's finest fonts.

Squarespace Websafe Fonts

Squarespace's revolutionary responsive design templates all launched with your standard websafe fonts when Squarespace 6 was released in the summer of 2012.

Georgia, Palatino Linotype, Times New Roman, Arial, Helvetica Neue, Lucida Sans Unicode, Trebuchet MS, Verdana, Courier New, and Lucida Console are 10 fonts that render well on nearly any browser and any device.

Squarespace comes standard with 10 websafe fonts.

Squarespace comes standard with 10 websafe fonts.

Squarespace Typekit Fonts

In January 2013 Squarespace and Typekit announced a partnership between the two companies featuring full integration with paid Typekit accounts and 67 free Typekit fonts for all Squarespace users.

Squarespace and Paid Typekit Account Integration

Squarespace website designers have always been able to use their paid Typekit fonts with Squarespace websites, but never before has the integration been so easy.

Simply add the Typekit fonts you want to a kit to be used with your Squarespace website. Then open your kit using the Typekit editor.

Create a kit for use with your Squarespace website.

Create a kit for use with your Squarespace website.

Click on the Embed Code to find your Typekit Kit ID for your Squarespace fonts. 

Snag your Typekit Kit ID from your Embed Code dialog box.

Snag your Typekit Kit ID from your Embed Code dialog box.

Take your Typekit Kit ID and bring it to the General Settings menu of your Squarespace website. Paste your Typekit Kit ID in the corresponding field.

Squarespace boasts a simple copy/paste Typekit integration with your favorite fonts using your Typekit Kit ID.

Squarespace boasts a simple copy/paste Typekit integration with your favorite fonts using your Typekit Kit ID.

From that point on, your pro Typekit fonts will show up in your Squarespace font menus. Change, add, and remove fonts from your Typekit Kit at any time for easy use with your Squarespace website.

Typekit pro fonts can be your Squarespace website fonts.

Typekit pro fonts can be your Squarespace website fonts.

Free Typekit Fonts for All Squarespace Websites

Squarespace and Typekit's new partnership also brings 67 beautiful Typekit fonts to all Squarespace websites at no extra charge. You can now bring the best Typekit fonts to your Squarespace templates, including the five most popular Typekit fonts: Adelle, Futura PT, Museo Slab, Proximo Nova, and Museo Sans. Enjoy browsing scores of new Squarespace fonts thanks to Typekit.

In total there are 67 free Typekit fonts on Squarespace.

In total there are 67 free Typekit fonts on Squarespace.

Google Fonts on Squarespace

Squarespace's support for Google fonts goes back to 2011, and now Squarespace 6 supports over 600 amazing fonts with all Squarespace websites and templates. Try Google sans-serif fonts such as Gotham, Proxima Nova, and Ubuntu, and while you're at it, give serif fonts such as Volkhorn, Lora, and Kreon a try, too. 

Use this handy graphic of all 611 Google fonts available on Squarespace during your next website design planning session instead of scrolling through them all in your browser's design interface.

611 Google fonts all integrate smoothly with every Squarespace template and website.

611 Google fonts all integrate smoothly with every Squarespace template and website.

Your Favorite Squarespace Fonts

Now it's your turn. What is your favorite font when designing Squarespace websites? Are there combinations you'd recommend to people? Do you prefer websafe fonts, Google Fonts, or are you more of a Typekit person? Don't be stingy on leaving a lot of comments on this post, Squarespace friends.

A Look at Squarespace Competitors in the Market

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In the search engine marketing industry, it's common knowledge that something's popularity often correlates with how frequently people search for it. For example, "ugly sweater" parties didn't really exist before 2006, but since then they've grown in popularity according to Google Trends, a tool that measures the popularity of search terms in Google over time.

If you're looking at different website publishing platforms, consider search engine trends when looking at Squarespace and competitors for your blog or website.

Squarespace's Growth in the Market

When it comes to Squarespace's popularity, the web publishing company has grown every year since it started in a college dorm in 2004. Now Squarespace powers over 1.4 million websites, and is positioned well against its competition to continue increasing market share since they released their next generation platform last year, Squarespace 6.

The Squarespace Competitor Landscape

When looking at the different blog and website platforms out there, consumers typically look at two main types of competitors:

Big Players in the Web Publishing Space

Platforms like Wordpress, Tumblr, Blogger, and Typepad are competitors often considered alongside Squarespace because they already have millions of users each. Of all of them, Squarespace and Typepad are relatively smaller players. Blogger is in the middle of the pack, and Tumblr has become extremely popular since starting to grow in 2009. Wordpress is also shown to be a very popular choice (note: consider Wordpress an outlier here for purposes related to how people search for it relative to other platforms.).

True Squarespace Competitors in the Visual Web Building Niche

While similar in some aspects, comparing Squarespace to Wordpress is ultimately like comparing apples to ferns. Yes, they're both plants, but that doesn't make them all that similar in the long run. Wordpress typically requires more in-depth code knowledge and your own hosting.

Squarespace is positioned in the market place as the premiere solution for web publishers that prefer fully hosted websites built using intuitive, WYSIWYG design tools. In that sense there are far fewer direct competitors to Squarespace.

Virb, Edicy, Site Kreator, Plebu, and Drupal Gardens compete much more closely with Squarespace than do the big players in web publishing like Wordpress. Of these, Squarespace is the clear winner and dominant player in the "premium web publishing" niche.

Squarespace has led this part of the market for the last five years, and continues its trajectory as the segment leader. Squarespace is positioned to exceed its 2009 campaign popularity with its baseline monthly interest, and has passed the segment's #2 Virb's historical high-point from back in 2007.

By all accounts, Squarespace owns this market segment, and continues to earn more total web publishing market share as news of Squarespace 6 spreads and the premium web publishing segment grows as a whole.

What Squarespace Competitors Have You Found?

Are there other Squarespace competitors that you've found? What do you like about Virb, Wordpress and all the rest compared to Squarespace? Where does Squarespace shine? Be sure to share your thoughts and we can chat it up in the comments.